To Get Your Home Ready to Sell in Winter
Cold weather interior decorating involves so much more than just putting up an artificial Christmas tree and tacking some lights around your house.
If you’re putting your house on the market this winter, you are probably well aware that winter is the “worst” time to sell your house. Why? Bad weather in many parts of the country (yes, especially Washington D.C.) discourages people from venturing out to showings. Plus, just like in the fall, people tend to be busier than they are during the warmer months, leaving them less time to think about a big move.
But the cold temperatures also provide a great opportunity to show potential buyers the cozy, warm home your house can be for them. After all, what says home more than a roaring fireplace, flickering candlelight and just a hint of Christmas?
10 Elegant Winter Decoration (Not Christmas) Ideas
1. Focus on the fireplace.
Arrange your living room seating to face the fireplace, and then decorate the mantel. You can do Christmas décor here if you’d like, or you can opt for a more winter-neutral style.
I like adding a couple of large hurricane candle holders and candles, and filling in the space between with white and green fresh flowers like Poinsettia, Paperwhites or Amaryllis. Flowers not your style? Fresh garland is always an easy, elegant solution, or you can choose a few of your favorite crystal vases and fill them with pine cones, dried fruits like lemon, orange slices and pomegranate, or fresh cinnamon sticks.
2. Skip the religious décor this year.
There’s no way of knowing what your potential buyers will be celebrating this time of year, and you don’t want to risk alienating them. Instead of a prominently placed menorah or nativity set, a beautiful arrangement of flowers and greenery would do the trick. Check out these neutral Christmas decoration ideas by Traditional Home for more inspiration.
3. Make sure your Christmas tree isn’t overwhelming.
Plenty of people, especially families, love hunting down the biggest tree they can find and then spending the weeks leading up to Christmas piling gifts underneath it. But when you’re trying to help potential buyers envision your house as their future home, an imposing, cluttered Christmas tree can look jarring. Just for this year, go for a smaller tree than usual—and definitely make sure there is space to easily walk around it.
4. Include soft, snugly fabrics.
Update your pillows, throws and rugs to be extra-cozy. That means plush fabrics, faux fur and velvet. And don’t forget about a well-placed fleece or wool throw.
5. Be sparing with scents.
It’s tempting to pull out all the stops when it comes to wintertime scents. A bowl of potpourri, an evergreen-scented diffuser in every room and all your candles—why not? However, when it comes to scent, less is actually more. All that’s necessary to create a delicate scent throughout your house is a couple of your favorite, scent-complementary candles. You don’t even need to light them; just open the lid and the scent should naturally disperse.
6. Keep your windows clear.
Something about the winter season makes us eager to decorate our windows (maybe it’s nostalgia for frosty windows on a cold winter morning?). There’s a lot of “Christmas window decoration” advice out there, usually involving wreaths. But… when you’re trying to show your house in its best light, it’s important that your décor isn’t blocking any natural light from getting in. So decorate your walls and mantels, but keep your windows clear.
7. Don’t forget about curb appeal.
Curb appeal (what potential buyers see when they first walk up) is incredibly important when it comes to selling your house successfully. And during cold winter months, it’s even more important, because more buyers than ever will probably be opting to search online before making the trek out to see the place in person. You want to be sure first impressions—both in person and online—are strong.
Winter outdoor decorations don’t have to be complicated. A simple, tasteful wreath on the front door can do a lot to make your house feel alive and inviting on a cold day.
8. Choose an elegant color palette.
Don’t go overboard on green, red and silver or gold. Too much “Christmas color” can end up looking tacky. Additionally, your winter décor should highlight your existing décor, fitting in seamlessly.
9. Make your dining table stand out with a beautiful centerpiece.
The dining room or kitchen is the heart of the home, where many people spend most of their time indoors. Therefore, including a truly stunning centerpiece can help this room feel put-together and homey. I like to use fresh greens like cedar, magnolia, olive leaf and myrtle, as well as candles and fruits such as pomegranate or apples. Check out other natural, DIY winter centerpiece ideas on Pinterest.
10. Add luxury and light to your space with mirrors.
As the days get shorter and darker, winter interiors must rely on more than just a strand or two of elegant Christmas lights to feel warm, airy and filled with light. It might sound silly, but incorporating shiny objects and mirrors into your decoration can really boost the impression of size and light in your space. Not to mention, it’s a great way to infuse a sense of luxury into your house, which means potential buyers feel your house is worth more.
Selling your house in winter in D.C. might be more challenging than when the temperatures aren’t freezing cold, but strategic decorating can help you transform your dark winter hideaway into a contemporary, cozy and inviting space for potential buyers.