Real estate staging in Washington D.C. is becoming more popular. Which means it’s more necessary than ever.

The real estate industry has been making it clear that they believe real estate staging is worth the investment for their clients.

While, a decade ago, home staging may have been advised by seller’s agents only if the space was a little—well—odd, that’s all changed in recent years.

Let’s take a look at why real estate staging in Washington D.C. has become more popular than ever—and what that means for those trying to sell your home.

Real estate staging in Washington D.C. is more important than ever

Why has real estate staging become so popular?

Recent anecdotal reports suggest that the real estate industry is taking notice of the change in the popularity of home staging. Home staging is on the rise, even in super competitive housing markets like New York City, Los Angeles, and our own Washington D.C. But why?

It’s a growth cycle

Once home staging started becoming more mainstream… it became even more mainstream. That’s because as more and more homes on the market are staged to sell, those that aren’t staged start to stand out—in a bad way.

No one wants their home to be the one house in their neighborhood that’s up for sale completely vacant or stuffed with a decade’s worth of clutter. Competing against other homes that are tidy and tastefully staged with up-to-date, broadly appealing décor and furniture is going to be a challenge.

And this matters even in so-called seller’s markets (like the kind we currently have in D.C.). Your home would probably sell eventually because buyers are hungry for space. But would your home fetch the same price as a home that’s designed to create that “homey” feeling for potential buyers? Probably not.

A huge home-staging study conducted in 2018 found that 68% of staged home sold for 9% more than their neighbor’s un-staged home. For a $500,000 home, that’s an extra $45,000!

Plus, not staging your home when everyone else is means that your house will likely be the last to sell. It’s kind of like being picked last for the baseball team. Someone will eventually choose your home, but it might be because the house they really wanted was snapped up too quickly.

Real estate staging is important because empty homes feel clinical.

HGTV has raised expectations

Most people I know watch HGTV shows on the occasion—and many of them watch them religiously. In fact, Statista found that at least 25% of Americans in all age groups have watched HGTV in the past month. There’s something so satisfying about seeing someone’s home ownership dreams come to life.

An unintended consequence of America getting into home design is that buyers are expecting a TV-ready home. The most recent National Association of Realtors survey found that 20% of buyers were disappointed when homes weren’t as stunning as those they see on television. And a disappointed buyer is not going to get into a bidding war over your home.

Additionally, with the growing influence of interior design television shows (and platforms like Pinterest and Instagram), people are less likely to make the trek out to see your home if they haven’t been enticed by the glossy photographs online.

Drawing people out from behind their screens and into your home is where staging matters even more—after all, no one buys a home they haven’t seen in person. When a home is staged, buyers are 40% more likely to actually visit in person.

What does this mean for you, if you’re selling a home?

It means that the bar has been raised for home sellers. If you want your home to sell for top dollar, it’s worth investing in real estate staging.

One report estimates that every $100 spent on home staging is $400 more in your closing price. And another source found that staged homes in the ever-competitive seller’s market in New York City actually sold for $11,000 more than un-staged homes.

Not to mention, home staging moves your property faster. In 2017, the National Association of Realtors found that 62% of staged homes sold significantly more quickly than vacant or un-staged homes.

If you’ve ever moved before, you know just how critical an extra week or month of time can be. It can mean the difference between having the money and not having the money to purchase your new dream home before someone else bids higher. Or, it could mean paying two mortgages at the same time while you wait for your old home to finally sell.


Not convinced yet? Check out our home page for 8 Reasons to Stage.









8 Reasons Home-Staging your Washington D.C. Home is Worth It

bedroom designYou want to sell your home fast and for as much money as possible, that’s a given. But you might be wondering if it’s really worth it to invest in staging your home before selling it. After all, isn’t that just more money you’re spending? We’re going to show you why most real estate agents across greater Washington D.C. recommend their clients hire certified home stagers, and how it saves them time, stress, and most importantly, money. Read on for TACTIC’s top 8 reasons home-staging is worth it.

Subscribe for more great tips on home staging as well.

You get more money
Hiring a certified home stager is the second-best investment you can make during the home selling process. The statistics don’t lie: staged homes sell at an average of 6.32% over the list price, while un-staged homes sell at a mere 1.6% over the list price. For a home listed at $500,000, that’s a difference of nearly $24,000!
You sell your home faster
It may seem obvious, but it’s true: the longer your home stays on the market, the less it eventually sells for. The National Association of Realtors surveyed and found that homes that sold in the first 4 weeks averaged 1% more than the list price, but at 4 to 12 weeks, the buying price averaged 5% less than the list price…. and by the time your home’s been on the market for 24 weeks, statistics say that it will probably have dropped more than 10% lower than list price. Staging your home could cut the time it spends on the market in half—garnering you thousands of dollars more.
You get a huge return on investment
Home staging costs between a couple hundred dollars to a couple thousand, depending on the size of the property. But when you’re talking about an average ROI of 586% (yes, you read that right, 586%!), the initial payout is miniscule.
You leverage what buyers want to see
Home staging companies like TACTIC always have their finger on the pulse of the real estate market. We know what motivates a sale. Most home sellers don’t. For one thing, it’s hard to see your home objectively after you’ve spent years building a life there. For another, most home sellers aren’t interior designers. Hiring a certified home stager with expert knowledge in both interior design and real estate is the most effective way to ensure that each room in your home is packaged for maximum appeal to the greatest pool of buyers.
You tap into the online market
Did you know that 95% of home buyers look at homes online before they decide to visit? You should. Having professional photographs of your home to post online (think: Zillow, or Trulia) is an incredible way to boost traffic to your property. TACTIC includes professional photographs of staged rooms with our packages, and so do many home staging companies. You’ll have potential buyers drooling over your well-lit, airy, impeccably designed place before they even step foot inside.
You undercut the competition from the get-go
The real estate market is notoriously competitive. Staging your apartment or home before selling is the simplest way to set your property apart. Successful agents know that the key to competing is professional staging, because it creates compelling online presentations, drives buyer traffic to the home, and turns prospects into buyers.
You don’t have to be a salesperson
“So, what is that room for? …. Er, the flow from the kitchen to the living room seems a little odd… Oh, we’d have to repaint all these walls, I guess.” If you’ve ever sold a home before, these sorts of comments probably sound eerily familiar, and the people making them are not exactly pumped up about your house. In fact, only 10% of home buyers are able to visualize the potential of a home when it’s empty, which means they’re going need a top-notch salesperson to ‘help’ them imagine it. However, if your property is strategically staged to highlight the best of each room, you won’t have to answer to comments like these—your home will do it for you.
You can relax, at least a little
Selling your home is stressful. It can be a huge relief to have expert home stagers like TACTIC actively working to prepare your home to sell, so it’s not all on you. At TACTIC, we manage the home staging process from start to finish (or you can opt for our do-it-yourself option), so you can focus on finding your new home, instead of worrying if you’ve done everything you can to prepare your house or apartment to sell.